Device Setup Process: 

1. Build device with peripherals.
2. Flash Base Firmware
3. Set Device Credentials (UID/HWID/Rev) via WebServer on device
4. Add Device to BellCloud
5. Add Device Credentials to Mosquitto
6. Reboot Device to Pull Stable Production Firmware
7. Sell the device. 
   - User will bind it to their account
   - Factory can install App and bind user for convenience